A 2018 edition embracing digital disruption with a clear shift of mindset from all the players.
Legacy businesses in particular now take digital transformation and its implications seriouly not making fun of emerging concepts.
Major organizational mutations such as serious gaming, gamification, corporate agility were openly discussed with several explorations and experimentations revealed.
The customer journey is now a very central topic and is massively backed by numerous ar | vr | mr developments in order to propose a new narrative and storytelling!
There’s a much better understanding of the stakes of ai and, as « mobile 1st » has become a norm, « ai 1st » is the new must have.
Welcome to the experience economy with a paradigm shift from traditional products and services to experience offerings!